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The Digital Life Index

A Digital-First, Consumer-Centric View

The world has been moving steadfastly toward a digital future. Now, spurred by a global pandemic, the pace of digital transformation has accelerated exponentially.

How are people adapting amid extreme uncertainty, alongside social and physical restrictions? What new trends have emerged and what behaviors will fall by the wayside? What role does technology play to track with this change – now and in the months to come? How do companies need to respond?

The Digital Life index is an ongoing research initiative designed to help business leaders understand how to make insight-led, data-driven, people-first decisions that anchor their digital strategies.

Our research is intended to spark an ongoing dialogue around how outside trends foster new habits, behaviors and mindsets – defining the way people interact with brands and what they expect – and will expect – from companies. We offer recommendations and actions companies can take to remain relevant, competitive and proactive --solving for an unprecedented Now, and equipping leaders for the unknowns of Next.

DLI Overview

Consumers are people living in a digital world

  • Chart depicting consumer at the center of their world, with icons representing home, health, work, education, shopping, finances, food & dining, travel and transportation.

The November 2020 installment of our primary research highlights areas that are affected by life at home: Work & Education, Transportation and Energy. In future installments, we will expand our view to include more industries, sectors and ongoing global trends.

In This Edition

Image of young family at their kitchen island, mom is at work and dad is helping children with school.

The stay-at-home revolution

Image of young Asian man, sitting on the floor of his living room by his couch, with his laptop open and dog next to him.

In a not-so-remote future, work and education go digital

Image of a woman inside a car dealership showroom, phone and printouts in hand, looking at cars.

Convenient connection: High-tech and high-touch in automotive

Image of a woman inside her house, using a smart touchscreen to change her thermostat settings.

Leading the charge: The future experience of fuel retail & home energy

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Digital map of the world's countries, highlighting the countries this research collected data from: United States, Canada, UK, France, Germany, Italy, United Arab Emirates, Singapore, Japan and Australia.


Participant Demographics

  • Chart depicting gender split demographics of our research, showing 51% Male, 49% Female,
    Chart depicting age range demographics of our research,  with 24% of the respondents in each the 25-34 and 35-44 brackets, 18% in the 45-54 bracket, and 14% in the 55-64 bracket, with lower ranges in the 18-24 and 65+ bracket.
    Chart depicting demographics of our research, showing employment figuresof a 59% majority being employed full time, 18% part time, with lesser percentages for unemployment and retirement.
  • Chart depicting household composition demographics of our research, showing 14% live alone, 19% with a spouse or partner, 30% with children and partner, 5% with roomates,  19% parents, 6% multi-generational and 7% other.
    Chart depicting demographics of our research, showing