Enjoy exclusive access to people-centric, insight-led content to drive your digital future.
Exclusive Feature
Three Ways Gen Z and Millennials are Mobilizing Brands
New business models, services and tools are transforming how people prefer to engage with brands. In a digital world with more choice than ever before, what’s most important to the next generation?
In-Depth People-First Analysis
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Article
UK Shopper Expectations Shift as Brick-and-Mortar Locations Reopen
UK shoppers are ready to return to retail stores. But has the pandemic changed their expectations of the shopping experience?
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Article
Gen Z and Millennials Demand Smart Tech Across Industries
Tech is shaping expectations for the next generation of shoppers. Explore our research to learn how brands can compete.
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Article
The Future of Work: Enabling Employees Through Digital Technology
Explore how different countries around the world are using digital tools to redefine the traditional workday.
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Article
Clean Energy: Consumers Consider Green Alternatives for Home and Automotive
Country-specific consumer awareness and adoption insights expose digital opportunities for energy and automotive across 10 countries.
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Article
How Restaurants Can Be a Model for Digital Transformation
In this POV by Publicis Sapient, we look at how restaurants can be a model for digital transformation due to the need to change many aspects of their business during the COVID-19 pandemic.
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Article
Fresh Insights on Changing Consumer Digital Behaviors, Country to Country
Research from The Digital Life Index analyzes changing consumer digital behaviors country-by-country across the Shopping, Travel, Dining and Health industries.
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Article
The Future of Click-and-Collect
Click-and-collect, or buy-online, pickup-in-store sales methods, are ways retailers can capitalize on increasing customer demand for convenience and “no-touch” environments in light of COVID-19.
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Article
The Change in Consumer Behavior for the Travel Industry
While recovery amid COVID is uneven both across the U.S. and the world, there is a desire to return to normal, which is increasingly being reflected in recent travel trends.
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Infographic
The Future Experience of Green Energy and Fuel-Efficient, High-Tech Vehicles
Consumers weigh in on their growing inclination for both green energy and fuel-efficient, high-tech vehicles.
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Infographic
In a Not-So Remote Future, Work & Education Go Digital
While the workplace of the future takes on a whole new landscape, attitudes toward education are deeply-rooted in in-person learning.
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Article
How Retailers Can Adapt to Changing Customer Behaviors
Based on Publicis Sapient research, we’ve identified five ways retailers can remain competitive and how some of the biggest brands are using data and technology to adapt.
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Article
Four Ways CP Firms Can Keep Up With the Ever Changing Consumer
The Digital Life Index, Publicis Sapient’s proprietary global research initiative, explored how the COVID-19 pandemic is affecting the way people view technology, their relationship with brands and how they plan to shop.
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The Digital Life Index: People Demand Seamless Experiences
Our new global research initiative is loaded with people-first insights designed to help future-proof your digital strategy. Ready for Next?
Want more insights on where #seamless is headed Next?
Our new global research initiative is loaded with people-first insights designed to help future-proof your digital strategy.
2021 Global Insights
Explore a fresh batch of country & region-specific insights reflective of emerging trends in the Financial Services, Retail and Telehealth sectors
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United States
United Kingdom
Germany
Nordics
First Look
The Digital Life Index Video Series
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Video
Trends: The Stay at Home Revolution
Extended periods at home have continued to disrupt everyday life. But as digital continues to play a critical role in how people navigate day-to-day activity, new habits are starting to become more than just a way to acclimate – leaving room for change in the months ahead.
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Video
Work & Education: Go Digital
As students and workers continue to rely on digital means to learn and remain productive, organizations have the opportunity to create new ways to keep people connected and provide elevated experiences.
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Video
Transportation & Mobility: High Tech and High Touch in Automotive
Automakers have the opportunity to improve the end-to-end driver experience from pre-sales, sales and after sales across offline and online channels.
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Video
Consumer Research: Introducing The Digital Life Index
The digital future is here. What new consumer trends have emerged and what behaviors will fall by the wayside? What role does technology play to track with this change? With our original research, we show how digital is shaping customers’ future.
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Video
Retail: Shopping Becomes Personal and On-Demand
As physical locations resume operations, shoppers will continue to expect digital services to play a role.
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Video
Travel & Hospitality: The Future Is Contactless
Continued integration of contactless services will further enhance digital experiences many travelers and diners already expect from restaurants, airlines, airports and hotels.
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Video
Health: Where Patients Draw the Line on Telehealth
As patients become more accustomed to telehealth, companies have the opportunity to improve digital experiences, optimize their own processes and reduce cost in the wake of heightened demand.
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Video
Trends: Digital Fills the Social Distancing Gap
Brands must understand the role they play in the evolving digital ecosystem, that COVID has created. They are no longer just as a provider of goods and services, but also as a resource for discovery, knowledge and exploration.
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Video
The Future Experience of Fuel Retail and Home Energy
To improve experiences, traditional energy companies and fuel stations must work to offer customers personalized, digitally-driven experiences when powering their homes, charging their EVs or making a purchase at a retail store.
